1) The client side has assumed greater control: Corporations and even small enterprises now use Facebook, Twitter, Instagram, and paid advertisements through their internal teams. The consumer has become the producer!
2) The supplier side needs more specialization: This specialization encompasses
• acquiring more publisher websites,
• having video production and editing services, and
• offering technical SEOs services
All other components of the digital marketing field are “open-access.”
3) Both the client and supplier sides now can find websites with high traffic on which to advertise. Websites like Khaberni, Roya.tv, Maan News, and others are quick examples. So, the competition is becoming more intense between the supplier side and client side for each to eclipse the other in partnering up with high-traffic websites.
4) Salespeople face a very uphill battle. Companies in the client side assume a caller is simply trying to sell them a service and they can cultivate almost any capability in-house.