Shifts in digital marketing
Light in the Horizon: Technology and E-Learning in Middle East
Publishing and Technology
Technology and Human Resources in Middle East
Three factors have been changing the human resources field in the Arab region: The surplus of those in technical fields (i.e., engineering, medicine, accounting) The technology and data revolution The demographic bulge, as people under 35 are the majority in each Arab country. Many companies are now creating jobs in digital marketing, especially in Saudi…
Entrepreneurship in Middle East: A Snapshot
Entrepreneurship in Middle East It has assumed increasing importance in many Arab countries and countless aspiring entrepreneurs have launched start-ups. As of 2019, the United Arab Emirates is the leading country1 in the region by number of deals and amount of funding for start-ups, and the country has implemented policies to officially support entrepreneurship and…
Social Media On the Rise… But Not Without Challenges
Social Media
Higher Education in GCC Is Wide Open
With the student or young adult population the majority in most, if not all, the Middle East and North Africa (MENA) region, the higher education sector can perceive it as a boon. Countries like Saudi Arabia and the other Gulf Cooperation Counties (GCC) have the resources and student population for higher education. But with the…
Digital Marketing Is on the Rise in MENA… But Not Without Challenges
The link between marketing, data analytics, and business growth is slowly becoming clear in the Middle East – North Africa (MENA) region. The region has extremely low expenditure on Research and Development (R&D)[1], barring the minor exception of the Gulf Cooperation Countries (GCC), and has policy institutes aligned with universities or government interests, that…