Light at the End of the Tunnel

One lesson emerges from COVID-19: The indispensability of online business and the online Customer Experience! COVID-19 was the litmus test for profitability for many businesses and the deathbed for the hospitality, tourism, and commercial aviation sectors, and their suppliers. Regardless of the scope of financial loss, one observation has remained:Digital adulthood is the key to…

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Diasporas Are Inroads!

DIASPORAS ARE INROADS! Diasporic businesses are on the rise! DIASPORAS ARE INROADS! Diasporic businesses are on the rise! The leading Asian nationalities in the United States are the Chinese and Indian: They have the highest education attainment for Asian minorities, so have high-skill jobs and middle to high-class incomes. A distant 3rd minority group is…

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Tectonic Shifts in Digital Marketing

Social media and technology have shattered barriers and penetration rates are near 100% in the Arab region because of the youth bulge and business embracing digital media One consequence of this tectonic shift has been client sides enlarging their digital marketing teams so that they minimize, if not eliminate, any need for outsourcing and to…

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Entrepreneurship in Middle East: A Snapshot

Entrepreneurship and Growth

Entrepreneurship in Middle East It has assumed increasing importance in many Arab countries and countless aspiring entrepreneurs have launched start-ups. As of 2019, the United Arab Emirates is the leading country1 in the region by number of deals and amount of funding for start-ups, and the country has implemented policies to officially support entrepreneurship and…

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Entrepreneurship and Growth

Technology and Human Resources in Middle East

HR & technology

Three factors have been changing the human resources field in the Arab region:  The surplus of those in technical fields (i.e., engineering, medicine, accounting)  The technology and data revolution  The demographic bulge, as people under 35 are the majority in each Arab country. Many companies are now creating jobs in digital marketing, especially in Saudi…

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HR & technology

Digital Marketing Is on the Rise in MENA… But Not Without Challenges

Social Media in Middle East

  The link between marketing, data analytics, and business growth is slowly becoming clear in the Middle East – North Africa (MENA) region. The region has extremely low expenditure on Research and Development (R&D)[1], barring the minor exception of the Gulf Cooperation Countries (GCC), and has policy institutes aligned with universities or government interests, that…

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Social Media in Middle East