Light at the End of the Tunnel

One lesson emerges from COVID-19: The indispensability of online business and the online Customer Experience! COVID-19 was the litmus test for profitability for many businesses and the deathbed for the hospitality, tourism, and commercial aviation sectors, and their suppliers. Regardless of the scope of financial loss, one observation has remained:Digital adulthood is the key to…

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Digital Marketing Is on the Rise in MENA… But Not Without Challenges

Social Media in Middle East

  The link between marketing, data analytics, and business growth is slowly becoming clear in the Middle East – North Africa (MENA) region. The region has extremely low expenditure on Research and Development (R&D)[1], barring the minor exception of the Gulf Cooperation Countries (GCC), and has policy institutes aligned with universities or government interests, that…

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Social Media in Middle East

Key Changes in Construction Sector

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  It has historically been the biggest or one of the biggest employment sectors in the Arab region, and has understandably attracted some of the most accomplished graduates. The Arab region had a construction boom in the 1970s, 1980s, and 1990s, with millions of Dollars’ worth of civil, industrial, and residential construction projects. Indeed, Saudi…

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