Tectonic Shifts in Digital Marketing

Social media and technology have shattered barriers and penetration rates are near 100% in the Arab region because of the youth bulge and business embracing digital media One consequence of this tectonic shift has been client sides enlarging their digital marketing teams so that they minimize, if not eliminate, any need for outsourcing and to…

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Entrepreneurship in Middle East: A Snapshot

Entrepreneurship and Growth

Entrepreneurship in Middle East It has assumed increasing importance in many Arab countries and countless aspiring entrepreneurs have launched start-ups. As of 2019, the United Arab Emirates is the leading country1 in the region by number of deals and amount of funding for start-ups, and the country has implemented policies to officially support entrepreneurship and…

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Technology and Human Resources in Middle East

HR & technology

Three factors have been changing the human resources field in the Arab region:  The surplus of those in technical fields (i.e., engineering, medicine, accounting)  The technology and data revolution  The demographic bulge, as people under 35 are the majority in each Arab country. Many companies are now creating jobs in digital marketing, especially in Saudi…

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The Pendulum Is Swinging: Factors Affecting the Media Landscape in Middle East

TV Production in Middle East

  In the age of technology, one observation is definite: Arab television and Web production are making strides. Major players in the industry are Roya Television in Jordan, Imagenation in the United Arab Emirates, Al-Jazeera, and Doha Film Institute in Qatar. Imagenation, the only corporate entity in the Arab region that finances films, is now…

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