Digital Marketing Is on the Rise in MENA… But Not Without Challenges

Social Media in Middle East

  The link between marketing, data analytics, and business growth is slowly becoming clear in the Middle East – North Africa (MENA) region. The region has extremely low expenditure on Research and Development (R&D)[1], barring the minor exception of the Gulf Cooperation Countries (GCC), and has policy institutes aligned with universities or government interests, that…

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